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高三概要写作If you’re anything like us it seems that

时间:2018-08-25 18:53  作者:David  来源:本站整理

阅读下面短文,根据其内容写一篇60词左右的内容概要。

If you’re anything like us, it seems that your stomach starts to grumble (隆隆响)as soon as McDonald’s golden arches come into view. The reason behind that isn’t the mouthwatering taste of their delicious friesthis is how they get them to taste so good by the way~it’s actually psychological, and it has to do with the colors of their logo.

The colors red and yellow were chosen for a specific reason——and no, it wasn’t because they looked nice with Ronald McDonald’s clown-like face. It actually has to do with science. The color red is stimulating and is associated with being active. It also increases heart rate, which helps to jumpstart your appetite. The color yellow is associated with happiness and is the most visible color in daylight, so that’s why a McDonald’s sign is so easy to spot on a crowded road.

The brain processes color before it processes words or shapes, so that’s why the fast-food chain chose these two colors for their logo and brand. Red and yellow makes you hungry, encouraging you to want to buy the product they sell, while also making you feel happy.

McDonald’s has started to use this color philosophy to influence and change the way people currently think about their brand as well. Many franchises (授权经销商)in Europe have started to incorporate more of the color green into their storefronts and interior design because it’s associated with nature and being environmentally friendly, something McDonald’s has been criticized for not being in the past. The con^any has been working to become greener by using environmentally friendly refrigeration and converting used oil into biodiesel (生物柴油)fuel.

So, next time you pass a McDonald’s,don’t be surprised if you find it really hard to resist going in and getting a burger and coke.

概要写作(满分25分)
一、评分原则
1. 本题总分为25分,按5个档次给分。
2. 评分时,先根据所写概要的内容和语言初步确定其所属档次,然后以该档次的要求来衡量、确定或调整档次,最后给分。
3.词数少于40的和多于80的,从总分中减去2分。
4. 评分时,应主要从以下四个方面考虑:
(1)对原文要点的理解和呈现情况;
(2)应用语法结构和词汇的准确性;
(3)上下文的连贯性;
(4)对各要点表达的独立性情况。
5.拼写与标点符号是语言准确性的一个重要方面,评分时,应视其对交际的影响程度予
以考虑。
6.如书写较差以致影响交际,可将分数降低一个档次。

二、各档次的给分范围和要求
第五档 (21—25) 
—理解准确,涵盖全部要点。
—能准确使用相应的语法结构和词汇
—有效地使用了语句间的连接成分,使所完成的概要结构紧凑
—完全使用自己的语言
第四档 (16—20)
—理解准确,涵盖绝大部分要点。
—所使用语法结构和词汇可能有些错误,但完全不影响意义表达。
—比较有效地使用了语句间的连接成分,使所完成的概要结构紧凑。
—有个别整句抄自原文。
第三档(11-15)
—理解较为准确,涵盖大部分要点。
—所使用语法结构和词汇方面虽有些错误,但不影响意义表达。
—应用简单的语句间的连接成分,使上下 文内容连贯。
—出现两句以上整句抄自原文现象。
第二档(6-10)
—理解有误差,仅涵盖半数要点。
—有些语法结构和词汇方面的错误,影响了意义的表达。
—较少使用语句间的连接成分,全文内容缺少 连贯性。
—出现两句以上整句抄自原文现象。
第一档(1-5)
—没有理解原文,造成概要内容与原文主题不符。
—有较多语法结构和词汇方面的错误,严重影 响了意义的表达。
—缺乏语句间的连接成分,全文内容不连贯。
—多个句子抄自原文。
One possible version
The reason why people can’t resist the temptation of McDonald’s is psychologically connected with colors of the logo. (要点1)Yellow and red are chosen to help increase people’s appetite and make the store sign easy to spot.(要点2) Another reason is that the human brain processes color before words or shapes.(要点3) Nowadays McDonald’s takes advantage of the color philosophy to become more environmentally friendly by incorporating more green color into their store design.(要点4)(71词)

TAG标签高三 概要写作